Owing to the FDA approval and approval from other regulatory authorities for the use of humectants in food products, a lot of countries are providing a lucrative growth opportunity for the humectants market. However, the decrease in the use of humectants in cosmetics has hampered the growth of the market, especially in Europe. The introduction of natural humectants is expected to provide renewed growth opportunities for the market in regions like Europe. The robust expansion of the application sectors in the Asia Pacific region, especially in its developing regions, is expected to further propel market growth in the coming years.