Since the ancient times, individuals and societies have been inseparably connected with the concept of beauty and things the most desirable to the eye and other senses. Unfortunately, visual norms of the modern world have become a media construct, with a lot of hype around such questions as what “beauty” really is, how to define attraction and in what way people should be judged. In reality, understanding of what is beautiful must be individual and not defined or forced by the majority or popular culture.
One of the examples of a “fake” norm of beauty is an advertisement by Ralph Lauren with an unrealistically and unnaturally looking model who is simply too thin to be true. After the online outrage and mockery, the company has admitted that the picture was re-touched or digitally changed to make the waist of the model look smaller than her head. The reaction of the public made the company apologize, thus proving that it is absolutely incorrect and untruly to resort to such actions.
There are several things that are immoral about this advertisement. First, it is unethical to deceive people, especially the loyal customers. Moreover, the company was not concerned with the public views and the detrimental message it will send to the women and girls who would want to have the same slim figure which is impossible without surgery. This is an undoubtful illustration of how the companies affect public opinions and the society demands certain things from the companies, so it becomes a perpetual and self-fulfilling cycle.
To conclude, the strongest fashion trend followed throughout ages is that beauty must be natural. Falsifying and negatively influencing the views of the public is unacceptable, unlawful, and immoral. As the famous saying goes, “Beauty is in the eye of the beholder”, and so it should be.
The concept of beauty is really controversial and ambiguous... Lola Nickson is a writer who likes to write articles on quite controversial and complicated topics to see more you can follow https://papers-land.com/vip-services/