DIGITAL MARKETING

 What is digital marketing : 

               Digital marketing   also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital…

       Google Digital Garage to learn the fundamentals of online marketing for your business…

               This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel Essentially if a marketing campaign involves digital communication  it’s digital marketing.

SEO  SEARCH ENGINE OPTIMIZATION

                 digital marketing strategy that focuses on your website’s presence in search results on search engines like google

             On-Page SEO. On-page SEO, also referred to as on-site SEO, is the process of optimizing the content 

As a companion to our Periodic Table of SEO Factors, Search Engine Land’s Guide To SEO walks you through the fundamentals of optimizing for search so you can develop a solid strategy to drive organic traffic to your site

      ON -PAGE SEO

                     On page optimization  refers to all measures that can be taken directly within the website in order to improve its position in the search rankings 

While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, such as backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media, for example.

       Examples of this include measures to optimize the content or improve the meta description and title tags

OFF-PAGE SEO

Off page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible

               Off-page SEO refers to all the activities that happen away from your website to raise your site’s rankings. Off-SEO tips include links, social media strategy, influencer marketing

 promoting your website, and effectively "vouching" for the quality of your content.

White hat SEO

White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page  white maintaining the integrity of your website and staying within the search engines’ terms of service.

Black hat SEO

Black hat SEO refers to a set of practices that are used to increases a site or page’s rank in search engines through means that violate the search engines’ terms of service. The term "black hat" originated in Western movies to distinguish the "bad guys" from the "good guys," who wore white hats

SMM social media marketing

                          social media and social networks to market a company’s products and services

The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone

 social media optimization; basically when using social media Facebook, Twitter,  Instagram, etc..

             Affiliate marketing

                      Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.

Types of Affiliate Marketing Programs