Every concept is a new synthesis of old elements. The only way to demonstrate to the reader that you are truly an expert in your field without plagiarising other people’s ideas.
The Video Animation Company should use training materials. In every niche, there is always something to teach the audience. Do you have clothes for sale? Show us how to color-code it and tell us how. Does it have a lawyer you can hire? Show your readers how to fight for what’s right.