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It now appears that some progress on this exercise is finally being made. The "Marketing When Customer Equity Matters" article in the Harvard Business Review in May focused on Wachovia Financial's efforts to find an effective, data based method to make the company's marketing spend, including online, more accountable.
#performancemarketing #useracquisition #mobilemarketingsolutions
Web : https://performancemarketing.photo.blog/2021/12/04/the-quickest-way-to-customers-wallet-with-mobile-marketing-solutions/