Why do casinos offer a no-deposit bonus?
We’re not entirely sure why. But we can guess.
Our thinking is that no-deposit bonuses are a lower-barrier offer. The player doesn’t need to make a deposit or a deposit of any specific size to play and try out the casino and their games.
In other words, a $25 or $50 bonus gets players in the door with little risk to them. Once they get started, the casino assumes that enough players will like what they see enough to make a deposit and continue playing (to off-set the costs of the bonus).
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